Which jeans suit each women's body shape?
A shape (hips wider than shoulders)
This is the most common shape. The aim is to balance the lower body without emphasising the hips. Good cuts include straight jeans that do not squeeze the hips, and flared cuts. Bootcut or flare jeans like Jessy, flaring from the knees, lengthen the legs and balance the figure. Choose a mid-rise: a low rise cuts across the widest point. Avoid skinny jeans, which accentuate the difference between hips and shoulders. See our flare jeans collection.
V shape (shoulders wider than hips)
The shoulders dominate and the hips are narrow. The aim is to add volume below. Wide-leg, boyfriend, barrel and flare jeans work best. Our very wide, straight-cut Agatha or 7/8 barrel Rosalia provide that volume. Details such as patch pockets and light washes at the hips have the same effect. Avoid very fitted slim jeans, which heighten the contrast. See our wide-leg jeans collection.
H shape (rectangle)
Shoulders, waist and hips are aligned, with little waist definition. The aim is to create curves. A high rise defines a waist, while barrel and boyfriend cuts add volume at the hips. Our mid-rise boyfriend Maeva or a barrel cut like Rosalia work well. Straight jeans are also an option, with a belt to define the waist.
X shape (hourglass)
Shoulders and hips are equally wide, with a narrow, defined waist. The hourglass shape suits almost every cut, provided the waist is highlighted. A high rise is essential, with slim or flare cuts that follow the curves. Our Sophy, a 7/8 slim with a fitted straight leg, or a flared cut flatter this shape. Avoid very loose cuts without a belt, which hide the waist.
Figure-eight shape
Similar to the X, with fuller curves at the hips and bust. The same rules apply: high-rise and a cut that follows the body. Stretch denim, such as our super-stretch Madie, follows the curves without squeezing. Flare and bootcut balance the hips.
O shape (round tummy)
Volume is concentrated at the tummy, and the legs are often slim. The aim is comfort at the waist and a leg that elongates. Straight or bootcut jeans, mid-rise and in stretch denim, are the most flattering. Avoid low rises that emphasise the tummy and cuts that are very fitted at the thighs.