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Published on 01 July 2026, updated on 07 August 2026, by Elodie Bader
You love them, so pamper them!
Your jeans deserve special care to extend their lifespan and keep them looking absolutely gorgeous ;)
Notebook open? Pen in hand? Let’s find out, girls!
The less you wash your jeans, the more authentic they become.
Indeed, thanks to its unique weaving process, the yarn of denim fabric appears blue on the outside while the core remains white. Over time, the outer fibers wear down slightly, and the blue color fades, revealing a bit more of the white underneath. This is exactly how you get a pair of jeans with character, beautifully patinated by time.
Have you ever heard that true denim purists never wash their jeans?
I can already see you raising your eyebrows and calling these extremists heretics! Well, it’s true! Countless denim enthusiasts never wash their jeans—or do so very rarely—to avoid altering the fabric and to preserve the natural patina that develops with every wear.
Still have doubts?
A study on the bacterial flora of jeans, conducted by a student at the University of Alberta in Canada (CBC Canada), revealed that a pair of jeans worn for 15 months without washing is not significantly dirtier than a pair worn for just a few days. The garment gets dirty almost immediately, within a few hours, but then the bacteria levels remain stable over time.
Of course, if you drop your jam toast on them and don't want to walk around looking like a walking food hazard all day, you will eventually have to wash them.
Well, despite everything we just said, don't worry—you can still give it a soak from time to time. Your favorite jeans won't self-destruct upon contact with water ;) But remember, keep it to a minimum.
How Often Should You Wash It?
As a rule of thumb, once you've worn your jeans 5 to 6 times, you can wash them, even if they don't look dirty. This will remove dust that could damage the fabric over time, as well as eliminate bacteria.
What to Know Before the First Wash
As surprising as it may seem (but you're here to learn new things, right?), denim manufacturers agree that you shouldn't wash a new pair of jeans before wearing them at least ten times. This gives your jeans time to adapt to your body shape, and not the other way around, okay?
Is the Washing Machine the Ultimate Enemy of Jeans?
You can wash your jeans in the machine... but keep in mind that hand washing can significantly extend the lifespan of the fabric. So, whether you are Team Machine or Team Hand Wash, here is how to do it!
TEAM HAND WASH
Opting for the gentle method? Well done! Your jeans will thank you for it ;)
Here is how to proceed:
TEAM MACHINE WASH
Feeling lazy or pressed for time? We completely understand ;)
To machine wash your jeans, here are a few precautions to take care of them:
Avoid this torture at all costs!
The extreme heat of a tumble dryer will alter the color of your jeans, but above all, it will damage the fabric's fibers. There is simply nothing better than air-drying them inside out.
After washing your jeans, air-drying them—ideally away from direct sunlight (and moonlight)—is highly recommended.
Before hanging your jeans out to dry, give them a good shake to smooth out creases and gently pull on the seams to prevent the garment from shrinking.
You'll see, it's a guaranteed time-saver: once dry, all you have to do is hang them straight up in your wardrobe!
While many of you do it, putting jeans in the dryer is really not a good idea at all... But if you're determined to do things your own way and put them through that desert heat, at least follow this advice: take your jeans out of the dryer while they are still damp and finish air-drying them.
Do not iron your jeans.
Aside from all the damage that can be caused by running a hot, steaming iron over the fabric, the whole point of denim is to create natural creases and shapes that perfectly mold to its owner's body. So why try so hard to get rid of them?
Plus, if the jeans have been hung up properly to dry, you will find that ironing is completely unnecessary.
However, if you happened to forget them in the tumble dryer (shame on you!) and still want to give them a quick press, you should know that ironing must always be done inside out and at a maximum temperature of 150°C.
Once ironed, the jeans can be turned right side out again before being put away.
And because we like to pay attention to the finest details, we even recommend hanging them on a hanger instead of folding them.
Removing a stain is very simple. Use Marseille soap. Wet the tip of the soap bar and gently rub it in small circles directly onto the stain.
Don't press too hard!
Next, take a damp cloth and dab the fabric where the stain was to rinse out the soap. Avoid rubbing so you don't mark or discolor the denim.
Repeat the process as many times as needed until the stain has completely disappeared.
It is completely normal for raw denim to bleed color, but we understand this can be a bit of an issue.
If this happens, simply pour a glass of white vinegar and a generous handful of salt into a large basin of cold water, and submerge your jeans. Let them soak for 30 minutes, giving the mixture a good stir now and then. Take the jeans out and wash them.
And there you go—the dye is set!
In addition to all the advice given above, here are the rules to follow for all jeans containing elastane:
