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The accessory of the moment: the scarf

Published on 26 June 2026, updated on 07 August 2026, by Benjamin N'DOM

The accessory of the moment: the scarf

Contents

  1. The essential of the season: the scarf in all its forms
  2. Focus on the new collection: The gems by Freeman
  3. 3 original ways to style your scarf this summer

It’s the icing on the cake, the cherry on top of the Garonne, the highlight of the show – in short, the must-have accessory of the season, the punchy gem of your summer outfits ;) The scarf is in the top three accessories everyone’s snapping up this summer

This season’s must-have: the scarf, explored from every angle.

If you don’t have any in your wardrobe, now’s the time to get some. Worn round the neck, in your hair, tied as a belt or even on the handle of your bag, the scarf adds a touch of pizzazz to your summer outfits. Whether you’re into a chic look or a boho vibe, the women’s scarf blends seamlessly with many different styles.

  • For a chic look, go for a slightly oversized shirt with wide-leg suit trousers. Add a colourful scarf around your neck to enhance the outfit and give it a more playful feel, whilst maintaining a professional and polished look.
  • For a rock-chic look, jeans and a striped top will pair perfectly with a red-toned scarf.
  • For a boho look, go for an oversized scarf to tie in your hair with a long, flowing dress. Don’t hesitate to accessorise the whole look with a range of jewellery to fully embrace the boho-chic style ;)

And for all you Freeman Addicts, we’ve got a really cool announcement for you! Our amazing stylists have been working flat out on a range of Freeman scarves ;)

So, can’t wait to see them, girls?

Our Scarves

View the selection

Spotlight on the new collection: Freeman’s must-haves

No need to keep you in suspense any longer! We know you’re bursting with anticipation. This season, our designers have gone all out to bring you THE perfect range of scarves – the one that’ll go with all your favourite Freeman pieces.

Here’s what’s in store in this exclusive collection:

  • Exclusive prints: From a reimagined bandana pattern to graphic and animal prints, there’s something for everyone.
  • Ultra-flowing fabrics: Lightweight to wear, even under the blazing sun.
  • Vibrant colours: From punchy fuchsia and electric blue to softer shades for fans of the pastel look.

3 original ways to style your scarf this summer.

Because we love giving you ideas, here’s how our stylists are having fun reinventing the scarf this season:

  1. The ‘Top’ look: Do you have a large square scarf? Fold it into a triangle, tie it at the back and hey presto! You’ve got yourself a stunning backless top, perfect with your favourite jeans.
  2. The neck accessory: Gently wrapped around your neck with denim shorts and sandals, it’s the fashion detail that makes all the difference.
  3. The “Bandita” look: Folded into a wide headband across your forehead to tame your beachy locks in style.

A little tip from the team: Don’t be afraid to mix prints! A geometric-print scarf with a striped shirt is the bold combination that’s a sure-fire hit this year.