Urban Energy

When bold colors meet the authenticity of denim, for an energetic everyday look.

The Roses

Long associated with a certain fragility, "shocking" pink was propelled into fashion by Elsa Schiaparelli in the 1930s to shake up bourgeois codes.

Today, it inspires a gentle confidence. It is the color of optimism that asks for no permission.

The Spring Selection

Chilly Bleached Checks

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Tissalia Foil

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Oranges & Yellows

Yellow evokes daylight, orange constant movement. These are the colors of action.
Wear them to break the monotony of everyday life!

Suria Panther

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Fiji

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Dare to combine denim

The Reds

It's the first color man mastered in dyeing. Throughout history, it symbolizes both the sacred and rebellion.

Red and denim blue are de facto complementary colors. They form the iconic duo of the "College Girl" style (the flag, cheerleaders, rock'n'roll). It's a combination that never goes out of style.

The Heights

The Lows

The Legacy of Indigo

Did you know? Originally, indigo blue was chosen for workwear because it was a dye that did not penetrate the core of the cotton fiber. It remained on the surface. The result: with each wash, a little blue comes off, the fabric softens and develops a patina. This is what makes your jeans unique: they live with you.

Reassy Plain

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Cleo Plain Linen

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The Shirts

The blue stripe comes from Navy uniforms, designed to make it easier to spot a man overboard. It has become the emblem of French casual elegance.

Polane Fancy Rib

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Reave Sailor Rock

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The White & Blue

This is fashion's ground zero, where it all begins. White brings light, denim brings structure. It's the ultimate "clean" look, one that transcends decades without aging a day.

The Freeman "little twist": Because white should never be boring, we've revamped our essentials to break away from that overly conservative image.

All-Denim

The Multi-pattern